Urell is proud to represent the finest manufacturers in the industry. (Please note we do not represent all manufacturers in all areas. For more information please contact us.)
American Water Heaters

  • American Water Heaters is a leading manufacturer of high-quality water heater products with manufacturing, research and development and corporate offices located in Johnson City, TN. 
  • American offers a comprehensive line of residential and commercial water heaters.


AO Smith

  • AO Smith has delivered innovative hot water solutions to water heating over for over 70 years.
  • Sold exclusively by plumbing wholesalers and plumbing contractors, and mechanical's that service a variety of customers, industries with an unmatched selection of residential and commercial quality products that are cutting edge technology.
  • Largest variety of high efficiency products with the proven track record of reliability. AO Smith uses their patented Blue Diamond glass coating on its better series heaters.
  • The Cyclone Xi Modulating water symbolizes AO Smith clear leadership in the commercial market, Cyclone Xi combined with the iCOMM remote monitoring system will ensure many years of reliable, high efficient, cutting edge, and lowest operating ?cost product in the industry.



  • Inspiration takes shape at their five manufacturing facilities across the US, where they produce luxury hydrotherapy systems, everyday bathtubs and showers, and accessible bathing solutions.
  • Aquatic products are inspired and made in America, and they set the benchmark for the industry worldwide. From Jetted bathtubs with soothing powers to sectional showers with accessible features, Aquatic products offer the distinct advantage of unparallelled engineering and craftsmanship.
  • A spectrum of colors to fit your décor.
  • Luxurious features to fit your style.






Circuit Solver

  • Circuit Solver by ThermOmega is the "silver bullet" for your domestic hot water (DHW) system. The new self actuating thermostatic balancing valve controls temperature and ensures hot water is delivered instantaneously to all faucets without the need for manual balancing



•    Wrot and Cast Copper Fittings

•   XPress Copper Press-Fit fitting solution

•    Tectite Copper Push-On / Removable fitting system

•   Q-Tite Copper Push-On fitting system


Fiat Products

Since 1919, Fiat® products have been making their way into hotels, schools, offices, hospitals and homes. As a leader in commercial, institutional and residential markets, Fiat’s decades of experience in the design, development and manufacturing of plumbing products has lead to an impressive array of durable high-quality products from acrylic and terrazzo bathing and shower modules to mop basins and laundry tubs.  Serving plumbing & heating wholesalers in New England and Upstate New York.



  • Lead in the manufacture and distribution of steel tanks for the storage of petroleum products since 1954. With ongoing research and development program, they are always searching for new ways to meet the needs of clients by offering innovative products and procedures. 
  • Five decades of collaboration and innovations has enabled Granby to acquired a solid reputation in the marketplace.
  • Steel Oil Tanks
  • Double Wall & Double Bottom Tanks
  • Capacities from 138 to 1000 gallons
  • Accessories



•    Grohe Watercare Water saving Fixtures meet EPA Watersense Guidelines

•    Kitchen, Lav, Bath, and Shower Fixtures

•   Thermostatic Shower Systems

•    Luxury Shower Heads, Body Sprays, Rain Heads, and Handshower systems and Accessories

•   Bath Hardware and Accessories



  • E-Circulators with integrated VFD drives and control options from 1/25hp to 30hp in cast iron, bronze, and stainless. Includes ALPHA, MAGNA3, TP-E, LM-E, and CR-E pumps.
  • Superbrute, small UP and UPS Versaflo multi speed wet rotor circulators to 3hp for maintenance free reliability and quiet, efficient operation.
  • CR multistage stainless steel pumps for flows to 600gpm and heads to 600psi.
  • MQ and CME+ pressure boosting systems for potable water systems.
  • Comfort PM Auto sets new standards for energy-efficient hot water recirculation in residential homes.


Grundfos Paco Pumps

•    KP Series Split-Case Centrifugal Pumps to 12,500gpm

•    LF Series End-Suction Pumps to 6,000gpm

•    LC Series Close Coupled End-Suction Pumps to 4,000gpm

•    VL, VLS Vertical In-Line Pumps to 3,900gpm

•    VSM, VSMS Vertical Space Miser Pumps to 4,050gpm

•    GR, GS Condensate Return Systems

•    OLN, LN, OL Low NPSH Centrifugal Pumps


Lucas Milhaupt

•    Silvabrite 100 Silver Solder for Potable and Non-Potable Applications

•    Complete line of Solder and Brazing Alloys

•    Variety of standard and water soluable fluxes


State Water Heaters

•    Residential Gas and Electric Water Heaters

•    Premier Power Venter and Premier Power Direct Vent High Efficiency models

•    Commercial Gas, Oil, Duel Fuel and Electric Water Heaters to 96% Efficient—Atmospheric, Induced Draft, and Sealed Combustion. ASME Available

•    On Demand Tankless Water Heaters

•    Storage Tanks, Pump Tanks, and Expansion Tanks. ASME available.


Takagi USA

•    For over 50 years, Takagi has been at the forefront of water heating technology; providing products with advanced features and components no one else can claim.
•    An innovation in on demand water heating.

•    Complete residential including PVC vented products as well as complete commercial offering in the industry.


Uponor (formerly Wirsbo)

  • Radiant Floor Cooling/Heating, Snowmelt, and Hydronic Distribution Systems including Wirsbo hePEX, manifolds, fittings, and controls.
  • AquaSafe 13D Residential Fire Sprinkler Systems
  • AquaPEX Uponor Logic Plumbing Systems, Pre-insulated, and straight lengths.
  • Large Diameter Pex up to 4", ProPEX and EP Fitting connections up to 2", Wipex up to 4""


Ward Manufacturing

•    Domestic Cast Iron and Malleable Iron Pipe Fittings

•    Galvanized and Extra-Heavy

•    Ward Nipples



•    Sump, Sewage, and Effluent Submersible Pumps to 100hp

•    Vortex, Non-Clog, Grinder Configurations

•    Industry-Leading Selection on Explosion Proof Submersibles

•    Full line of Control, Accesory, and Basin Options

•    Pre-Fab Options for minimal assembly on-site

•    Specialty Pump Systems Including Battery Back Ups, Quik Jon, Ultimate, Oil Smart System, Transfer Pumps, Contractor Pumps, Clean-Up Pumps, Pedestal Pumps, etc..

•    On-Site Effluent Treatment Solutions and Accessories