Urell is a full service manufacturer’s representative specializing
in the Plumbing and Heating markets of New England and Upstate New York. Representing
the finest manufacturers in the business; it is our mission to provide the most
comprehensive service available.
Since 1949, the Urell family has helped shape the Plumbing and Heating industry.
Tom and Rose Marie Urell started our company’s long history of innovation by developing
quality products from their home in Newton, MA. Now in our third generation, Urell
continues to move forward with focus on our core values: driving products by creating
demand, being flexible and agile in an ever changing market, and forming partnerships
that ensure the greatest returns.
Based out of Watertown, MA, ten minutes from Downtown Boston and easily accessible
from all major routes, Urell has expanded its operations to a 75,000 sq. ft. facility.
This allows us to offer a wide range of amenities designed to support our partners
including: a full service warehouse, a large training center, meeting rooms and
our experienced customer service department. In addition to our central office,
we offer support with our teams of sales people operating throughout New England
and New York. Our range of services extends beyond just sales and marketing, they include: product education, product certification classes, counter days, trade shows and more.
We consider our relationship with the end-user critical to continued growth. Beyond the valued partnerships we grow with contractors
in the plumbing and heating industry, we continuously build relationships with architects,
engineers and designers who develop and maintain specifications on the full spectrum
of project work.
As we look toward the future, Urell can provide the best opportunities to our customers
using our extensive market knowledge, and will continue to add value to the industry
by driving business forward. We would like to thank all of our customers and manufacturers
for their continued partnerships. These relationships have provided opportunities
for all our dynamic growth.
We are excited to meet the new opportunities and challenges sure to be presented
in the plumbing and heating markets through the upcoming years.
Professional Memberships
ASPE, ASHRAE, NEFI, NAOHSM, WANE, the PHCC’s
of New England and New York, AIM/R, ASPE, BSA (Boston Society of Architects), NEWWA, MODA, NFPA
Industry Shows
Each year Urell attends and supports all industry events including the following:
NEFI, ISH, ASA, K/BIS, Green Build, Build Boston, ASPE, ASHRAE