Urell is a full service manufacturer’s representative specializing in the Plumbing and Heating markets of New England and Upstate New York. Representing the finest manufacturers in the business; it is our mission to provide the most comprehensive service available.

Since 1949, the Urell family has helped shape the Plumbing and Heating industry. Tom and Rose Marie Urell started our company’s long history of innovation by developing quality products from their home in Newton, MA. Now in our third generation, Urell continues to move forward with focus on our core values: driving products by creating demand, being flexible and agile in an ever changing market, and forming partnerships that ensure the greatest returns.

Based out of Watertown, MA, ten minutes from Downtown Boston and easily accessible from all major routes, Urell has expanded its operations to a 75,000 sq. ft. facility. This allows us to offer a wide range of amenities designed to support our partners including: a full service warehouse, a large training center, meeting rooms and our experienced customer service department. In addition to our central office, we offer support with our teams of sales people operating throughout New England and New York. Our range of services extends beyond just sales and marketing, they include: product education, product certification classes, counter days, trade shows and more.

We consider our relationship with the end-user critical to continued growth. Beyond the valued partnerships we grow with contractors in the plumbing and heating industry, we continuously build relationships with architects, engineers and designers who develop and maintain specifications on the full spectrum of project work.

As we look toward the future, Urell can provide the best opportunities to our customers using our extensive market knowledge, and will continue to add value to the industry by driving business forward. We would like to thank all of our customers and manufacturers for their continued partnerships. These relationships have provided opportunities for all our dynamic growth.

We are excited to meet the new opportunities and challenges sure to be presented in the plumbing and heating markets through the upcoming years.



Professional Memberships
ASPE, ASHRAE, NEFI, NAOHSM, WANE, the PHCC’s
of New England and New York, AIM/R, ASPE, BSA (Boston Society of Architects), NEWWA, MODA, NFPA



Industry Shows
Each year Urell attends and supports all industry events including the following:
NEFI, ISH, ASA, K/BIS, Green Build, Build Boston, ASPE, ASHRAE